The Italian league became the first major European Soccer property to officially collaborate with the platform signalling a shift in how rightsholders, sponsors, and fans interact in the digital era
Great write-up. I also really like the phrase “meet where the fans are”. I’ve championed Reddit to teams in the U.K. for years because of the pre-built community that exists. There are bigger leagues - and clubs - than Serie A (in terms of subreddit subscribers) who are going to get left behind.
This is an insightful breakdown, thank you. Reddit’s community-driven model is such a natural fit for sports fandom, and the sponsorship potential is especially interesting. Great read!
Great write-up. I also really like the phrase “meet where the fans are”. I’ve championed Reddit to teams in the U.K. for years because of the pre-built community that exists. There are bigger leagues - and clubs - than Serie A (in terms of subreddit subscribers) who are going to get left behind.
This is an insightful breakdown, thank you. Reddit’s community-driven model is such a natural fit for sports fandom, and the sponsorship potential is especially interesting. Great read!