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May 2025

Is Airbnb Ditching Cities for Countryside? The Tour de France Says Yes
With listings in 29,000 French communes, many of which don’t face the same pressures as urban cities, it seems Airbnb is doubling down on the momentum…
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Vipul Londhe
A New Chapter for Women’s Football with Disney+ at the Helm
Disney+ has secured exclusive rights to the UEFA Women’s Champions League, replacing DAZN and marking a major shift in sports streaming across Europe
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Vipul Londhe
Why the LA Olympics Might Be Your First Ride in a Flying Taxi
Archer Aviation’s sky-high collaboration with LA28 signals a new era of innovation, mobility and sponsor integration on the world’s biggest stage as…
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Vipul Londhe
Why All the World’s Most Valuable B2B Brands Are Using Sponsorship?
Insights and highlights from the Brand Finance B2B Brands 2025 Index launch at LinkedIn HQ, where experts shared how sponsorship is shaping the future…
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Vipul Londhe
The Genius Behind Tommy Hilfiger’s F1-Fueled Met Gala Moment
The fashion brand embraced its motorsport heritage, embedding itself authentically in pop culture and executing a moment that was both emotionally…
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Vipul Londhe
A Turning Point in French Football's Broadcast Future
In the ever-evolving landscape of sports broadcasting, Ligue 1's decision to part ways with DAZN after just one season of a five-year contract is more…
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Vipul Londhe

April 2025

March 2025

Serie A Partners with Reddit to Deepen Fan Engagement
The Italian league became the first major European Soccer property to officially collaborate with the platform signalling a shift in how rightsholders…
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Vipul Londhe
2
Is Football Ready for a Super Bowl Style Halftime Show at the 2026 World Cup?
FIFA's announcement last week has sparked widespread debate, excitement in some quarters and deep scepticism in others who see it as an unnecessary…
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Vipul Londhe
Sky's Deal Elevates Baller League’s Brand Potential and Future Growth
The Baller League's arrival on the UK sports scene marks an exciting new chapter for soccer especially in terms of how the sport is marketed, consumed…
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Vipul Londhe
3
The Changing Landscape of Premier League Ticketing Creates More Challenges for Fans
Rise of ticket prices scenario presents a paradox where clubs are fighting to ensure tickets reach genuine fans but their own pricing strategies are…
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Vipul Londhe
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